WRITING THAT WORKS, 3e: How to Communicate Effectively in Business


Co-authored with former creative director Joel Raphaelson, Writing That Works is a practical guide for busy people who want to get things done. It will help you say what you want to say, with less difficulty and more confidence. With dozens of examples, this completely updated classic has been expanded to include all-new advice on e-mail, plus a fresh point of view on political correctness.

Writing That Works will show you how to improve anything you write:

  • E-mails that get read
  • Presentations that move ideas to action
  • Memos and letters that get things done
  • Plans and reports that make things happen
  • Fund-raising and sales letters that produce results
  • Resume and letter that lead to interview
  • Speeches that make a point
  • Now in a Third Edition, over 120,000 copies sold.

 

Now in a Third Edition, over 120,000 copies sold.

Harper Resource (HarperCollins), New York.  ISBN 0-06-095643-7.  Rupa & Co., New Delhi.

Translated and published in Japan.

 

Praise for Writing That Works

Louis Begley, prize-winning author of Wartime Lies and other novels

  • “The Strunk and White of business writing.”

John Mack Carter, former President, Hearst Magazine Enterprises

  • “I don’t believe you can get to the top today in any organization if you can’t express yourself clearly. And here’s the only guide you’ll ever need. Writing That Works works.”

Peter Georgescu, Chairman Emeritus, Young & Rubicam, Inc.

  • “In advertising, the challenge is to find the one simple, inspired thought … This book helps all of us.”

William C. Steere, Jr., Former Chairman and CEO, Pfizer, Inc.

  • “Roman and Raphaelson offer an abundance of practical tips for helping your written and oral communications.”

Jay W. Lorsch, Professor, Harvard Business School

  • “Whether you are writing a brief e-mail or a lengthy report, Writing That Works provides clear and concise ideas for improving your written communications.”

Jeffrey L. Bleustein, former chairman and CEO, Harley-Davidson, Inc.

  • “Read this book. Write for action!”

Peter Larson, former chairman and CEO, Brunswick Corp.

  • “If you write and want to be understood, you need Writing That Works. An essentiual primer on how to communicate and be understood, this book should be on everyy communicator’s desk.”