King of Madison Avenue: David Ogilvy and the Making of Modern Advertising
Named one of Business Week's Top 10 business books in 2009!
How David Ogilvy became the most famous advertising man in the world is, for its sheer improbability, a story without equal in American business. Idiosyncratic, dramatic, charming, infuriating, brilliant and quotable, Ogilvy was a memorable personality and an instinctive business leader. Ken Roman, who worked directly with him and was one of his successors, shows how he did it in this first-ever biography.
About Kenneth Roman
Ken Roman is a former Chairman/CEO of Ogilvy & Mather Worldwide, the highly regarded advertising and communications firm founded by David Ogilvy.
He is the co-author of two business classics - How to Advertise and Writing That Works, both in third editions. His most recent book, The King of Madison Avenue: David Ogilvy and the Making of Modern Advertising, was published by Palgrave Macmillan in 2009.
"The Original Mad Man"
Newsweek, Forbes, BBC and others have described Ogilvy as "the original Mad Man", playing off the hit TV program "Mad Men", about a fictional advertising agency in the 1960s, when Ogilvy was riding high.